Mariah’s ‘Memoirs’ Mini-Mag

billboard.com

As music sales continue to drop like they're not so hot throughout the industry, Island Def Jam Music Group is jamming on a new business model: integrating brands into CD booklets. The first deal, created for the Mariah Carey release 'Memoirs of an Imperfect Angel' on the 15th September, is a 34-page co-production with Elle magazine!

Read the full story on Billboard.com

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