Dance act Faithless have joined forces with car manufacturer Fiat in an innovative deal to get their new video broadcast on TV during ad breaks.
Fiat has funded the video for the single Feelin' Good, which will be shown in
full in a break during Channel 4's Big Brother on Sunday. Fiat Punto Evo cars feature in the three-minute promo, which is likely to beseen by about 2.5 million people.
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