Ex-Warner Music head believes 'revolutionary' reduction in price would combat piracy and give sales a massive boost.
A former major-label boss has called for a radical drop in the price of albums.
Rob Dickins, who ran the UK division of Warner Music for 15 years, made the suggestion at Manchester's In the City music indusrty conference last week, claiming the move would combat piracy and give sales a massive boost.
Dickins achieved success with acts such as REM and Madonna between 1983 and 1998. Since then, album sales have gone into freefall, and he claimed the only way back is a "revolutionary" reduction in price, according to the BBC.
"What we need is a revolution. What we've got is an erosion," Dickins said. "When I was running Warners, a chart CD could be £12.99. A chart CD can now be £6.99, maybe even £5.99."
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