The incessant march of technology takes no prisoners: it’s either upgrade and adapt or rapidly become irrelevant. Such a mantra for modern times finds no better proving ground than in the music industry, which has always been inextricably linked to advances in technology. The digital revolution that swept through in the early part of the millennium, for example, caused a major tectonic shift in the way music is distributed and sold, shaking up both major labels and indies. The decade since this meltdown moment has seen the steady ascendancy of digital music. But while digital sales accounted for 50.3% of all music sales last year, according to Nielsen SoundScan, a new, quieter revolution is currently afoot.
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