Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
The emphasis placed on groups reuniting means Coachella will never be just kids rolling in neon sunglasses – but can an aging Axl Rose impress the late-stage millennials as well as moms and dads? I’m about to make a very damning admission: I’ve never been to Coachella. Now, I’m not […read more…]
Foreign music fans visiting the UK for gigs and festivals boosted the economy by £3.1bn in 2014, a report says. The report by industry body UK Music said foreign visitors spent an average of £751 and helped sustain almost 40,000 full time jobs. Across the UK 9.5 million people travelled […read more…]