Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
The Nirvana frontman’s version of And I Love Her is to be released on seven-inch vinyl, backed with the obscure Cobain original Sappy Kurt Cobain’s version of the Beatles track And I Love Her is to be released on seven-inch vinyl. The cover, which was first aired during Brett Morgen’s […read more…]
Marilyn Manson has enlisted the help of Johnny Depp for a NSFW video for Say10. The bloody video finds the pair portraying Cain and Abel, set to the soundtrack of the latest single from Manson’s excellent new album, Heaven Upside Down, which is available now. Take a look at the […read more…]
A previously unknown song by the Rolling Stones has been discovered after languishing in a loft for nearly half a century With legions of fans around the world and hundreds of books devoted to the band it is hard to imagine there would be anything left undiscovered about the Rolling […read more…]