Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
…..more movers and shakers through the doors this week, look out for an ultra rare Kylie Minogue EMI promotional ‘tricycle light’, a quite possibly one-of-a-kind selection of artwork for the Smiths ‘Strangeways Here We Come’ and Morrissey solo, hard-to-find ’60s/’70s UK vinyl from Savoy Brown, May Blitz, Uriah Heep and […read more…]
From Me To You: May 2,1963 (7 weeks at No 1). John Lennon and Paul McCartney began writing “From Me to You” while on a coach to Shrewsbury as part of the Beatles‘ tour with Helen Shapiro. See the full list of images here at the Telegraph Got gaps in […read more…]
From Billboard The trade group for Germany’s music industry says the counterfeiter was exploiting a rise in popularity of vinyl across Europe, with more investigations underway. A large stockpile of counterfeit music has been discovered in the southern Germany town of Esslingen. Authorities have taken into custody a 60-year-old man […read more…]