Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
After teasing the release of something new last week, A Perfect Circle have finally unveiled a new track, The Doomed. It marks the first new recorded music from the band in four years, since the By And Down appeared on a compilation in 2013. It slowly builds in a typically […read more…]
Trying to explain what exactly constitutes rock music could take a life time. It is one of the broadest genres, and can be given almost any prefix. Prog-rock, alt-rock, jazz-rock, punk rock, psych rock…. the list is endless. It has been the subject much discussion, and rock has even been […read more…]
Deep Purple release a new single in February: Time For Bedlam. It will be a four-track EP with the lead track from their forthcoming album, Infinite. The single will also include Paradise Bar, Uncommon Man Instrumental and Hip Boots. Time for Bedlam is due on 3rd February with the album Infinite […read more…]