Jack White really loves to do new things with vinyl, even if most of the time it’s gimmicky or rather indulgent. However, his latest venture benefits vinyl enthusiasts, musicians, and the city of Detroit as a whole. White’s Third Man Records has announced that its brand new vinyl pressing facility will open in Motor City’s Cass Corridor neighbourhood on February 27th. TMR expanded to the city in 2015 with a new record store.
The state-of-the-art Third Man Pressing features eight brand new presses, the first newly built machines in 35 years (!). There are also four extruders and four hydraulic generators, all new. What’s more, water from the record curing process is recycled through the facility’s air conditioning system, making for the first fully climate-controlled pressing plant work environment anywhere in the world.
A press release estimates that the plant can produce 5,000 pieces per every eight hour shift at a speed of about 45 seconds per-record. They’ll be able to press both 12-inch and 7-inch records, all produced in space with precisely engineered sound containment to minimise noise pollution in the surround area. The facility also features a mural painted by local artist Robert Sestok.
Third Man Pressing will not only be used to produce Third Man Records releases, many of which will still be pressed at Nashville’s United Record Pressing. Instead, the hope of the plant is to help alleviate some of the strain on production major labels have caused since the vinyl boom. “The resurgence in popularity of vinyl records has left many small imprints, ‘bedroom’ labels, and independent artists without the ability to press small runs of records in reasonable amounts of time,” a press release stated. “Third Man Pressing aims to dedicate a percentage of its capacity each month to pressing records for clients of this ilk…”
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